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Darden Professor’s Ethics Curriculum Creates ‘Muscle Memory’ for Morality – University of Virginia

One reviewer called Mary Gentile’s method of teaching business ethics – used at nearly 1,000 business schools and companies worldwide –  “a self-defense class for your soul.”

Gentile recently joined the University of Virginia’s Darden School of Business as a professor of practice. The school will be the new home base of her ethics curriculum, “Giving Voice to Values,” formerly hosted at Babson College and launched with founding partner and incubator, The Aspen Institute, and the Yale University School of Management. In addition to many business schools, Gentile’s approach has been adapted and used in companies, health care education, athletic team leadership programs, police and military training and more.

While traditional methods of teaching ethics focus on reasoning through ethical conflicts and delineating right and wrong, Gentile’s method – honed as she…

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